Freelance Senior Art Director
for Food & Lifestyle Content
Concept. Direction. Execution.
Photo & Video for Scalable Brand Campaigns
Based in Berlin – Working Internationally
18+ Years in Commercial Production
Why Me for This Role?
I combine hands-on production experience with collaborative creative leadership – helping teams turn everyday cooking moments into scalable brand stories.
Collaborative Creative Direction for Modern Food Brands
I support in-house creative teams and marketing departments in developing and producing high-quality food content – from early concept development to on-set execution and post-production.
My work is rooted in close collaboration, clear communication and a strong understanding of brand guidelines.
The goal is always the same: creating relevant, emotional and scalable content that works across channels and markets.
With extensive experience in photo and video production, I act as a reliable creative partner who helps teams bring ideas to life efficiently and consistently.
With extensive experience in photo and video production, I act as a creative partner, brand guardian and trusted lead for internal and external teams.
Case Study: Fissler
Emotional Cooking Stories Across Touchpoints
CLAIR RAuber, marketing direction Fissler
Brand: Fissler
Scope: Photo & Video Production
Usage: Digital, Social, Campaign
Markets: DACH / International
My Role as Creative Lead
– Visual concept & mood development
– Translation of marketing briefs into creative direction
– Casting, location & set design
– On-set leadership (photo & motion)
– Post-production supervision
– Asset delivery for multi-channel usage
Project Overview
For Fissler, the focus was on creating authentic cooking moments that combine product excellence with human-centered storytelling.
The visual language balances premium craftsmanship with everyday usability – making the brand approachable while maintaining high-quality standards.
“These images have taken our brand to the next level.”
Relevance for HelloFresh
– Scalable content production for subscription models
– Strong focus on real-life cooking situations
– Emotional storytelling for everyday meals
– Adaptable assets for global markets
– Balance between premium aesthetics and authenticity
AI & INNOVATION
Enhancing Creative Workflows with AI
I actively integrate AI-driven tools into concept development, visual research, pre-production and post-production workflows.
Used thoughtfully, these tools help speed up processes, explore creative directions and support teams in delivering high-quality content more efficiently.
My focus is always on using technology to strengthen human creativity and collaboration.
Trusted by International Brands
ABOUT
MALTE
I’m a freelance Senior Art Director and Photographer
with over 18 years of experience in commercial photo and video production.
My background combines hands-on set experience with strategic creative thinking – allowing me to support teams from concept development through execution and delivery.
I value collaboration, clarity, and mutual trust. Whether working with in-house creatives, producers, stylists, or marketing teams, my focus is always on building strong working relationships and delivering consistent, high-quality results.
I enjoy working in fast-paced environments where ideas are developed together, refined through feedback, and translated into relevant, scalable content.
Based in:
Berlin, Germany
Experience
18+ Years Commercial Production
Specialties:
Food, Lifestyle, People, Brand Content
Languages:
German (Native), English (Fluent), Portugues (Fluent), Spanish
Availability:
Freelance / International
Let’s Create Together
I’m excited about the opportunity to contribute as a Freelance Senior Art Director to HelloFresh’s global content team.
If you’re looking for a collaborative, experienced creative partner for your productions, I’d love to connect.